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Kampala GreenLand Towers
Kampala GreenLand Towers
Nov 20
2022
Today Activism is not what activism has been in the past. In the era of information technology, social media has reached a new stage of its development, where the speed of message delivery and the possibility to reach even remote corners of the Earth creates a platform for global communication with no limits whatsoever. Social media and the internet have taken over and changed what the definition of Activism is in this new generation. The fact that major political changes started occurring at a slightly faster pace with the update of social media begs the question whether the latter, in fact, has anything to do with activism and revolution on both local and global scales.
Reflectively, social media use which has surpassed other means of communication. Scholars in the field of communication media are still fully glued to the well distributed channel of communication known as internet to predict and explain the underlying factors that enabled certain cultural influences to be popular. Social media’s prevalence is undeniable, it’s been statistically established that activists spend more time in the internet watching news, blogging, and interacting with their followers on pertinent issues such as poor governance, need for change, and tools for paradigm shift across the globe.
From raising awareness to calling people to action, outlets like Facebook and Twitter have also become powerful tools for political and social revolutions. In the African American community, however, the effectiveness of online activism ranges from little to none.
It’s so evident how social media has changed the way we spread the news, when something big in the world happens it takes a short while for almost every social media site or website to post about it, even though sometimes it’s not always correct. However, it has also made us lazy. When we don’t agree with something or want to change something we don’t go out and speak our mind or have a protest. We sign a petition on Facebook or even just complain about it on a website. We should appreciate that internet media plays a significant role in the process of defining and forming social consciousness and its limits towards achieving social change in the modern world characterized by informal interaction. In theoretical conception, functionalism believes that mass media revolution and solidarity as agent of communication would facilitate the occurrence of revolutionary modes of reception and functioning of different target audiences. Through embracing maintenance strategy topology, it is easier for an internet user to identify the aspects of self disclosure, positivity, and social networking as the assuring factors that promoted effectiveness of mass cultural modes used across the generational divides to manage the cross generational conflicts. Therefore, understanding the mass culture is made possible through expressions, illustrations, and even reactions to political and social interests. Despite the common misjudgment of the subject matter being the outlet for people’s emotions and, therefore, stifling social activism, social media allows for enhancing people’s investment into the social and political changes by exposing the personal significance of the latter two for an individual.
On balance, it is possible to note that social media are playing a significant role in social activism at present. However, it is still impossible to claim that this role is crucial. For social networks help people share their stories and make others know what is really happening. Conclusively, the paradigm shift in the internet user mechanism is defined by manipulation and interactivity levels that may emerge as a conservatory of the viewer’s traditional spectatorship among the activists. Social media has remained very instrumental in fighting poor governance and has catalyzed political revolution and leadership change in some countries such as Egypt, Libya, Philippines, and Ukraine.
2 Comments
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February 03. 2022 ReplyJessica Brown
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February 03. 2022 Reply